Stand with Us to Make a Difference 🇵🇸

Stand with Us to Make a Difference 🇵🇸

Dear community,

Today, we are reaching out with a heartfelt message from our founder Aysha Jones, who has made a bold and compassionate pledge. Our small, independent beauty brand has always prioritized people over profit, and we believe in using our platform to make a real impact.

In light of the ongoing crisis in Gaza, we have decided to take a stand for the children who are affected. All profits from our latest limited edition palettes will be donated to @lakareutangranser (Doctors Without Borders) and @islamicreliefswe. These organizations are doing incredible work on the ground, and we want to support their efforts in making even a tiny difference.

We are aware that by taking this direct stand, we risk losing some business. However, our conscience is clear as we align ourselves with the side of humanity and compassion. The palettes are available exclusively on our website for 299 SEK.

If you prefer, you can also donate directly to these organizations. Every contribution, no matter how small, helps.

Thank you for standing with us in solidarity and allyship for the children of Gaza and for supporting our mission to put people first. Together, we can make a difference.

With gratitude,


Read more about the situation in Gaza here and here.


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