FÄRG MAKEUP new exclusive partner with Live it

FÄRG MAKEUP new exclusive partner with Live it

FÄRG MAKEUP becomes an exclusive makeup partner of Live it, Swedens leading provider of experience related gifts. Anyone that wants to give away a personalized makeup course with FÄRG MAKEUP can now do so on Live its website.
We are super excited about this news. Live it is well known and has great trust among Swedish consumers. Being able to offer our courses through them is an honor and the start of a very exciting collaboration, says Natali Fernando, CEO of FÄRG.

FÄRG MAKEUP was founded as a makeup brand aimed towards professionals in the beauty industry. Since 2022 the company has made several efforts to reach end consumers as well and makeup products as well as courses are now offered to both professionals and end consumers. The collaboration with Live it is the latest venture towards new markets and the beginning of a longer collaboration with the aim to provide nationwide experiences.

In our effort to reach out to the Swedish consumer market, we felt the need to work together with a stable partner whom we could thrive with together. We offer strong products and through the collaboration with Live it, we can also offer consumers beauty-oriented experiences where the focus is on each individual's unique beauty rather than spreading narrow, and often harmful, beauty standards, says Natali Fernando, CEO of FÄRG.

Live it is today the market leader in experience gifts in Sweden and has a wide range of hundreds of experiences in collaboration with the country's best organizers. The make-up course offered together with FÄRG MAKEUP is an experience for those who want to learn more about makeup and get a course completely adapted to their personal needs. The course is exclusively available on Live it and is currently offered in Stockholm.

- We have a great demand for experiences in beauty and it is important for us to be able to offer our customers rewarding makeup experiences adapted for everyone. We only partner with brands that we strongly believe in and who offer high-quality products and services. That's why FÄRG MAKEUP felt like a perfect match for us, says Emma Linnala, Booking & Partner Manager at Live it.



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